How it Works
Strategize
Disseminate
Engage
Having a strategic plan is the first step to a successful texting campaign
- Choose relevant Keyword(s)
- Plan the Messaging and Frequency of Texts
- Create Promotional Strategy for Opting-in People
Make it known far and wide that you use texting
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- Advertise Keyword on all Print Materials, Website, & Social Sites
- Import Mobile Numbers to send Confirmation Text
- Email Supporters on How to Opt-in
- For Live Events: Ask Attendees to Text Keyword and Opt-in via On-Stage Request, Signage, and Registration Desk
- Have People Opt-in by taking a Poll or Making a Donation
Tweet with opt-in meme
Signage to Opt-in at a conference
Opt-in widget for campaign website
Live event Poll
Invitation to text at the end of a campaign video
Business card advertising keyword
Engaging supporters is key to success
- Texts should be Frequent and have a Consistent Message
- Polls and Updates should be Timely and Relevant
- Utilize Contests and Giveaways