Connecting

Companies utilize texting to advertise products, increase sales, promote discounts, and to direct people to their website or social sites. Since the read rate of texts is almost 100%, it’s a surefire way to increase brand awareness with your target market.  Texting is also highly effective at live events such as trade shows to drive traffic to a booth.

Targeting

Consumer feedback is essential to improving products and services as well as customer relationships. Text polling, in multiple forms, simplifies the survey process. Utilizing giveaways as a participation incentive is an effective tactic. Raindrop’s giveaway winner randomizing tool makes prize notification seamless. Text polling is very useful for business expos or other events, and can be used in conjunction with an event app or as a stand alone product.